See how many people your business can message in 24 hours, what Meta needs before it raises the limit, and how close you are to the next tier. Based on Meta’s published rules as of October 2026.
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LiveFind it in WhatsApp Manager › Overview, or in the phone number’s Insights.
To unique people, outside the 24-hour customer service window.
Your daily limit
250
unique people you can start a conversation with in any 24 hours.
Next tier: 2,000
- Business verified by Meta (one path to 2,000)
- 2,000 delivered template messages to unique people in 30 days, with high-quality templates (the other path)
- Message quality Meta will approve on review
Fastest route: verify your business in Meta Business Settings. Without verification, deliver 2,000 more template messages to unique people within 30 days using high-quality templates.
Meta’s tiers
- 250You are here
- 2,000Verify, or 2,000 high-quality sends in 30 days
- 10,000High quality + half your limit used in 7 days
- 100,000High quality + half your limit used in 7 days
- UnlimitedHigh quality + half your limit used in 7 days
Quick answer
Updated 30 Oct 2026
A WhatsApp messaging limit is the number of unique people your business can message outside the 24-hour customer service window in any moving 24 hours. Meta sets it per business portfolio, shared by all your numbers. New portfolios start at 250, then move to 2,000, 10,000, 100,000 and unlimited as you verify, keep quality high and use your current limit.
How limits grow
Step 01
Get to 2,000
Verify your business, or deliver 2,000 template messages to unique people in 30 days with high-quality templates. Meta then reviews quality and approves or denies.
Step 02
Keep quality high
Meta rates quality on how people received your messages over the past seven days. Blocks and reports pull it down; messages people asked for keep it up.
Step 03
Use half your limit
From 2,000 up, message at least half your limit in 7 days with high quality. Meta raises you one tier within 6 hours: 10,000, then 100,000, then unlimited.
What counts
Conversations you start
Template messages to people outside the 24-hour customer service window. Each person counts once per 24 hours, however many messages you send them.
Not replies
Messages inside the 24-hour window after a customer writes to you. Answering inbound chats never uses up your limit.
Shared by every number
Since 8 October 2025 the limit belongs to the business portfolio, so one busy number can use the whole day’s allowance.
A moving 24 hours
There is no midnight reset. Each person drops out of the count 24 hours after you messaged them.
Questions
Is the limit per phone number or per business?
Per business. Since 8 October 2025, Meta sets the limit at the business portfolio level, and every phone number in the portfolio shares it. One busy number can use the whole day’s allowance.
Do replies to customers count toward the limit?
No. Messages you send inside the 24-hour customer service window, after a customer writes to you, don’t count. Only conversations you start outside that window, with template messages, count.
Is the limit the number of messages I can send?
No. It is the number of unique people you can message in a moving 24 hours. Sending three templates to the same person in that period counts once.
Does verifying my business raise the limit?
Verification is one of two ways out of 250. After it, Meta reviews your message quality and either approves 2,000 straight away or denies the increase and sends an account alert.
How long does an upgrade take?
From 2,000 up, once you have used at least half your limit in the last 7 days with high-quality messages, Meta raises your portfolio by one tier within 6 hours.
Why was my upgrade denied?
Meta judges quality from how people received your messages over the past seven days. Blocks, reports and cold lists pull it down. Message people who opted in, then try again.
Keep reading
Bans and safety
Why WhatsApp banned your business number, and how to send 10,000 messages without it happening again
Higher limits mean more reach and more risk. What gets numbers flagged, and how to send at volume without it.
Read the guide
Broadcasts
How to send bulk WhatsApp messages without getting banned
Once your limit grows, this is how to plan broadcasts that keep your quality rating high.
Read the guide
Setup and API
How to set up the WhatsApp Business API in 2026: step-by-step guide for GCC businesses
Business verification is the quickest way past 250. The setup guide covers it alongside numbers and display names.
Read the guide
FlowFlex runs on the official WhatsApp Business API, with broadcasts and a shared team inbox your whole team can answer from.
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