24 ready-to-submit WhatsApp templates for GCC businesses, in English and Arabic: order updates, appointment reminders, payment follow-ups, offers and more. Filter by use case and industry, then copy.
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order_confirmed · Retail and e-commerce, Restaurants and cafés
Hi {{1}}, thanks for your order with {{2}}! Your order number is {{3}} and the total is {{4}}. We’ll message you again when it ships.
Sample values: {{1}} Sara · {{2}} Al Noor Store · {{3}} AN-10293 · {{4}} AED 245
order_shipped · Retail and e-commerce
Good news, {{1}}! Your order {{2}} has shipped and should arrive by {{3}}. You can track it any time with the button below.
Sample values: {{1}} Sara · {{2}} AN-10293 · {{3}} Thursday 12 March
out_for_delivery · Retail and e-commerce, Restaurants and cafés
Hi {{1}}, your order {{2}} is out for delivery today. Our driver will call you on arrival, so please keep your phone nearby.
Sample values: {{1}} Sara · {{2}} AN-10293
ready_for_pickup · Restaurants and cafés, Retail and e-commerce
Hi {{1}}, your order {{2}} is ready for pickup at {{3}}. Please show this message at the counter when you collect it.
Sample values: {{1}} Sara · {{2}} AN-10293 · {{3}} our Marina branch
appointment_confirmed · Clinics and healthcare, Salons and spas
Hi {{1}}, your appointment at {{2}} is confirmed for {{3}}. Please arrive 10 minutes early, and reply to this message if you need to change it.
Sample values: {{1}} Sara · {{2}} Al Noor Clinic · {{3}} Sunday 8 March at 4:30pm
appointment_reminder · Clinics and healthcare, Salons and spas
Reminder: {{1}}, you have an appointment with {{2}} tomorrow at {{3}}. Tap a button below to confirm or change it.
Sample values: {{1}} Sara · {{2}} Dr Hana Saleh · {{3}} 4:30pm
missed_appointment · Clinics and healthcare, Salons and spas
Hi {{1}}, we missed you at your appointment at {{2}} today. Would you like to book a new time? Reply here and our team will help.
Sample values: {{1}} Sara · {{2}} Al Noor Clinic
table_booking · Restaurants and cafés
Hi {{1}}, your table for {{2}} at {{3}} is booked for {{4}}. We look forward to welcoming you. Reply here if your plans change.
Sample values: {{1}} Omar · {{2}} 4 · {{3}} Al Noor Café · {{4}} Friday at 8pm
viewing_confirmed · Real estate
Hi {{1}}, your viewing of {{2}} is confirmed for {{3}}. Our agent {{4}} will meet you there and can answer any questions.
Sample values: {{1}} Omar · {{2}} the 2-bedroom flat in Al Reem · {{3}} Saturday at 11am · {{4}} Khalid
test_drive · Automotive
Hi {{1}}, your test drive of the {{2}} is booked for {{3}} at our {{4}} showroom. Please bring your driving licence.
Sample values: {{1}} Omar · {{2}} Patrol LE · {{3}} Monday at 5pm · {{4}} Al Quoz
payment_reminder · Any business
Hi {{1}}, this is a reminder that invoice {{2}} for {{3}} is due on {{4}}. You can pay securely with the button below. Thank you!
Sample values: {{1}} Omar · {{2}} INV-2041 · {{3}} AED 1,200 · {{4}} 15 March
payment_overdue · Any business
Hi {{1}}, invoice {{2}} for {{3}} was due on {{4}} and is still open. Please pay at your earliest convenience, or reply if you’ve already paid.
Sample values: {{1}} Omar · {{2}} INV-2041 · {{3}} AED 1,200 · {{4}} 15 March
payment_received · Any business
Thank you, {{1}}. We’ve received your payment of {{2}} for invoice {{3}}. Keep this message as your confirmation.
Sample values: {{1}} Omar · {{2}} AED 1,200 · {{3}} INV-2041
school_fee_due · Education
Dear {{1}}, the {{2}} fee for {{3}} is {{4}}, due by {{5}}. You can pay online with the button below or at the school office.
Sample values: {{1}} Mr Ahmed · {{2}} Term 2 · {{3}} Layla · {{4}} AED 9,500 · {{5}} 1 April
class_reminder · Education
Hi {{1}}, a reminder that {{2}} starts on {{3}} at {{4}}. Please arrive a few minutes early. See you there!
Sample values: {{1}} Layla · {{2}} your Arabic course · {{3}} Sunday 1 March · {{4}} 6pm
service_booked · Automotive
Hi {{1}}, a reminder that your {{2}} is booked in for its service on {{3}} at {{4}}. Reply here if you need to change the time.
Sample values: {{1}} Omar · {{2}} Patrol · {{3}} 20 March · {{4}} 9am
feedback_request · Any business
Hi {{1}}, thank you for visiting {{2}}. How was your experience? Tap a rating below. It takes a few seconds and helps us improve.
Sample values: {{1}} Sara · {{2}} Al Noor Clinic
optin_welcome · Any business
Hi {{1}}, thanks for joining us on WhatsApp! We’ll send your order updates here. Reply STOP at any time and we’ll stop.
Sample values: {{1}} Sara
new_arrivals · Retail and e-commerce
Hi {{1}}, our new {{2}} collection has just arrived, and you’re among the first to see it. Shop now with the button below. Reply STOP to opt out.
Sample values: {{1}} Sara · {{2}} abaya
eid_offer · Any business
Eid Mubarak, {{1}}! Enjoy {{2}} off at {{3}} until {{4}}. Show this message in store or use code {{5}} online. Reply STOP to opt out.
Sample values: {{1}} Sara · {{2}} 25% · {{3}} Al Noor Store · {{4}} 20 March · {{5}} EID25
abandoned_cart · Retail and e-commerce
Hi {{1}}, you left {{2}} in your basket. Complete your order with the button below whenever you’re ready. Reply STOP to opt out.
Sample values: {{1}} Sara · {{2}} the oud perfume set
back_in_stock · Retail and e-commerce
Good news, {{1}}! {{2}} is back in stock. Order now with the button below before it sells out again. Reply STOP to opt out.
Sample values: {{1}} Sara · {{2}} The oud perfume set
win_back · Salons and spas, Restaurants and cafés, Retail and e-commerce
Hi {{1}}, we haven’t seen you at {{2}} for a while. Here’s {{3}} off your next visit, valid until {{4}}. Reply STOP to opt out.
Sample values: {{1}} Sara · {{2}} Al Noor Salon · {{3}} 20% · {{4}} 30 April
lead_follow_up · Real estate, Automotive
Hi {{1}}, thanks for your interest in {{2}}. Would you like the full details or a time to view it? Reply here and {{3}} from our team will help. Reply STOP to opt out.
Sample values: {{1}} Omar · {{2}} the 2-bedroom flat in Al Reem · {{3}} Khalid
Quick answer
Updated 30 Oct 2026
Meta calls a template utility when it follows up on something the customer did or asked for, such as an order, booking or invoice, and contains nothing promotional. Anything that promotes, such as offers, new arrivals, abandoned-basket reminders and win-backs, is marketing. If you file a template as utility and Meta sees marketing in it, Meta approves it as marketing instead, so keep utility templates free of offers.
How to use them
Step 01
Pick a template, copy it and change the wording to sound like your business. Keep the variables in order, starting from {{1}}.
Step 02
Paste your edited version into our template checker to catch character limits and badly placed variables before Meta does.
Step 03
Choose the category shown on the card and add its sample values when you submit in WhatsApp Manager or through your provider.
Utility or marketing
Utility. Meta’s own examples include order confirmations, shipping and delivery updates, and pickup notices.
Utility, for invoices the customer already has: due reminders, overdue notices, payment confirmations and receipts.
Utility only when it’s about a specific purchase or visit. Meta won’t approve a general survey as utility.
Marketing, always. Meta counts abandoned-basket reminders as marketing even when the customer asked for them.
Questions
Yes, and you should. Change the wording to sound like your business, keep fixed text before the first variable and after the last one, and keep variables numbered from {{1}} with no gaps.
Because they promote something. Meta puts offers, new arrivals, back-in-stock alerts, abandoned-basket reminders and win-back messages in the marketing category, and marketing messages cost more than utility messages in every GCC market.
If you choose utility and Meta decides the template is marketing, it’s approved as marketing instead. Meta also re-checks approved templates, and businesses that keep mislabelling them can lose the ability to create utility templates for a time.
Yes. Each language is added to a template separately and reviewed on its own, so submit the English and Arabic versions as two languages of the same template.
WhatsApp’s policy recommends telling people how to opt out, and you must honour every request. An easy way out means fewer blocks and reports, which protects your quality rating.
Meta needs an example for every variable when you submit a template, so reviewers can read it as a customer would. Each card lists realistic samples you can use.
Keep reading
Broadcasts
The opt-in, template and frequency habits that keep a high quality rating as your lists grow.
Read the guide
Pricing
What marketing and utility templates cost in the UAE, Saudi Arabia, Bahrain, Kuwait, Oman and Qatar.
Read the guide
Getting started
A step-by-step guide for GCC businesses, from Meta verification to sending your first template.
Read the guide
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